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STRATEGI KOMUNIKASI CITY BRAND

Pengarang: Winda Ayu Lestari, Nora Nailul Amal
ISSN: 1411-268x
Tanggal: 2014-05-09
Edisi: 2014
Vol: 1

Abstrak:
Indonesia is one of country in the world that has varied potential in each Indonesianís regions. Regional autonomy make each regions managed their potential to increase regionís income. One of many way that has taken several cities in Indonesia is to build a city brand to gain cities identity. Purworejo is one of districts in Central Jawa also built a city brand that known as destination for business investment.

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